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Happy Sunday! Hope you had a great week. Here are a few things that I've been thinking about or that have caught my interest this week. I hope you enjoy. 

Question to Ponder

Are you treating life like a movie or like a video game?

There are two types of people in this world. Those that treat their life like a movie and those that treat their life like a video game. 



The movie type watches life happen to them and then complains when things don't go their way. These people tend to have a victim mentality.

The video gamers decide what type of life they want and then proactively do what it takes to get there. These are the go-getters.

So which one are you?

Are you treating your life more like a movie or a video game?

And what changes can you make to get yourself closer to the video game side of the spectrum? 

Lead Generation Tactic I Love

Every day, I receive dozens of cold emails from people trying to sell me something. And since I'm a bit of a lead gen nerd, I actually open and read these emails. 99% of them are terrible but every once in a while I see someone using a novel technique to book leads.

Yesterday, I got one of the good ones and I had to share.

Instead of the typical cold email, this person sent me a Google Calendar invite. There are a couple of reasons why I think this could be an effective lead-gen tactic. 

1. The invite showed up as an email in the Primary section of my inbox (as opposed to the Promotions section) which made it more likely that I would see it.
2. The calendar invite email created a pattern interrupt. For a moment, I thought I had agreed to this meeting and just completely forgotten about it. To clear things up in my mind, I opened the invite and quickly saw that it was a very clever pitch.

Here is what the calendar invite email looked like. Pretty good, right?

Honestly, I don't really need lead gen services but I liked this approach so much, I'm halfway tempted to hop on a call and see what they have to say. 

Note: The one thing I would change about their approach is the calendar event title. "Fingers Crossed" felt salesy. I would choose a calendar invite that was a bit more personal. Something that would make it feel like an actual meeting. Something like "Eric/Faisal Lead Gen Meeting". 

YouTube Channel I'm Loving

More Crypto Online

This is a crypto YouTube channel that is run by a guy named Ben that specializes in doing technical analysis using the Elliott Wave Principle. 

Each day, Ben publishes 10-20 videos where he analyzes different crypto charts. He does a great job of laying out different scenarios, price targets, and invalidation points.

The thing that I appreciate most about him is that he is fluid in his opinions. He is not a hardcore bull or bear. He just analyzes what he sees and adjusts his opinions based on recent price actions.

If you're trading crypto regularly, I'd highly recommend turning on notifications and watching each video that More Crypto Online publishes (or at least the ones related to the coins that you trade).

If you're more of a long-term crypto investor, I'd recommend watching these videos before making any type of buy or sell. Chances are, you'll discover that waiting just a little bit could give you a better entry or exit price.

That's it for this week. I hope you've learned at least one small nugget of wisdom.

Have a great week ahead and don't forget to live your life like a video game 🎮.

- Eric